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Cross-National Consumer Psychographics
by Erdener Kaynak, Lynn R. Kahle
Product Group: Book
Publisher: Routledge (2000-05-01)
ISBN: 0789009803
EAN: 9780789009807
Dewy Decimal #: 658.834
Paperback: 137 pages
Edition: 1
SKU: C050MM8
Condition: New
Comments: *Brand New* Gift quality. Great Book! 100% satisfaction guaranteed. All orders include an e-Book about starting your own Internet Business in PDF format. FREE Domestic DELIVERY CONFIRMATION! We ship daily Mon-Sat and will let you know when your item has shipped along with your e/DC number. [HI, AK, PR, VI, GUAM, SAIPAN & West Coast customers, please use Expedited Shipping, otherwise it may take longer than the estimated 14 business days.] Items are from a smoke free and air conditioned environment.
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Product Description
Cross-National Consumer Psychographics provides data from several applications of the List of Values (LOV) coming from various parts of the globe, showing the implications of particular cultures upon consumerism. Through this unique book, you will discover how countries and consumer groups can be segmented and approached based on their social values to help you develop more effective marketing strategies for your products.
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